Blackburn Central High School
BCHS is a large community secondary school serving the heart of Blackburn, Lancashire. It’s a relatively new school in the town, having been purpose-built to accommodate an amalgamation of two high schools in 2012. The state-of-the-art building provides a stimulating environment for learning, and the school boasts an array of facilities which also benefit the community through a diverse extra-curricular programme. The SLT were keen to showcase this in as many innovative ways as possible.
What our client needed:
With COVID-19 hampering nearly every school’s ability to host open events or invite parents of prospective students onto their sites prior to high school transition, BCHS were proactive in wanting to create a resource that would enable them to still go ahead and ‘invite’ parents and students to view the facilities. Choosing a high school is a hugely important time in any child’s education, with different schools offering different environments to thrive, different subject options to study, and different extra-curricular activities and study support systems. BCHS knew that it was important to attract families to the school, rather than simply hoping and assuming that the most local children would choose to attend out of convenience. It’s a competitive market, and BCHS wanted to show why they would be the best choice for any secondary school age child in the borough to attend.
What we did to help:
After having some talks with the school to establish their ‘competitive edge’ over other local high schools, we created an easy to use virtual tour that could be accessed and navigated by potential students to look around the site and get a glimpse of what life would be like at the school. We created menus to enable students to ‘jump around’ the large site quickly, based on subject areas and extra-curricular activities that they were most personally interested in. Of course, those people who just wanted to go for a ‘wander’ through the site could easily do that, too.
We filmed extensively outside as well as inside the building, keen to show that BCHS had so much more to offer than simply its classrooms, labs, libraries and indoor workspaces. We also provided some extra advice around making the most effective use of the tour possible, for example, adding in QR codes to make the school’s marketing more modern, attractive and easy to interact with.